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Music is one of the most consumed content on the internet however, it is also one of the most forgotten content on the daily, if not hourly.
Therefore, an artist needs something more substantial than an MP3 to get discovered. For them to have a significant competitive advantage over their competitors, they require compelling, innovative imagery.
Take a look at Florence + The Machine and Tyler The Creator as two excellent examples of musicians that have crafted a visual presence that is as impactful as their musical output. Forming a large part of the audience’s experience, music videos are a focal point.
TELLS US THE ARTISTS MESSAGE
If a picture is worth a thousand words, think what a video will be worth! Pretty much all of humans, are very visual people. It is the best medium for the audience to understand the artist’s demeanour, style, substance, tone and body language. All contributing to the message being sent. Can you think of a better way to convey advocacies or subtle messages?
We’ve seen Chilidsh Gambino, Sam fender and FKA twigs take advantage in some of the best music videos! The music video will allow the listener, to get to know the you as the artist, and see the world through your eyes! A multidimensional experience!
So, what is it that you want to be known for?
MARKETING
Good musicians are easy to overlook, which is why each artist must use every possible technique to get their music heard by the globe. A music video significantly increases an artist's visibility and exposure. Music videos are used in marketing to promote the sale of an artist's work. It invites the audience to listen and captures their attention, convincing them to buy it by presenting a tale. Creating a memorable visual experience enhances the likelihood of a song selling.
You can create the best music, but if it is not promoted properly, it may never be heard! That’s because talent alone isn’t cut for the industry no more, to be honest, it only takes you 16% of the way. There are numerous songs produced every day, both good and awful, therefore it's critical to use all means available to separate yours from the rest, and music videos are an excellent method to do it. YouTube has become a popular destination for official music videos, and many people frequent the site for that reason.
Once the visuals are uploaded onto social media and YouTube. It is the NUMBER 1 way to get people to share it. This is because sisuals often pique our interest and attention more than audio does.
Music videos are the most effective way for listeners to recall a certain song. Significant video snippets are easier to recall than song lyrics, for example. These snippets from a music video can then be used to throw around all over social media!
ENTERTAINMENT AND CONNECTION
Who doesn’t watch films and series’? Music videos are essentially a double treat. You’re enjoying the lyrics, the music, the tempo, while also taking in the cinematic experience of the video! many up and coming musicians kickstarted their whole career through music videos that include a touch of story-telling, which makes it highly appealing!
It also allows the artist to interact with the listeners on several levels. Many Men by 50 Cent featured a brief graphic description of his near-fatal gun assault. Visuals of him in the hospital fighting for his life, as you might guess, can elicit a wide range of emotional responses.
Your music videos might serve as a means of promoting other products if you can establish a solid name for yourself and a solid reputation. You are aware that it is not free, I'm sure.
Brands can use music videos to sell their products in overt or covert methods. It could be accomplished by the artist directly utilising the substance or just by using flashes.
There could be more changes to music videos in the future, according to projections. Therefore, it is essential that we keep an eye on the area. Video distribution is a component of the business plans used by artists. There are several avenues available nowadays to display or promote your work. You may accomplish this using Tik Tok, Instagram, or YouTube.